What is SEO?
SEO is the abbreviation for Search Engine Optimization and represents an active practice of optimizing a web site in order to increase the traffic the site receives from search engines.
It consists of making the site search-engine friendly, thus getting higher positions in search results. Optimizing a web site for search engines requires looking at many unique elements but it is a great marketing strategy for increasing the site’s relevance.
Unlike an advertising campaign, the SEO process has long duration results, more specifically that the increased number of visitors from the search engines doesn’t end when the optimization process ends.
The final goal of this whole optimization process is to increase the number of visitors coming from the search engines.
Why does my website need SEO?
As you might already know, the majority of web traffic comes from search engines like Google, Yahoo! or MSN. If your site cannot be found by search engines then people who want what you have on your website cannot access it. Search engines are the primary navigation method for most of the internet users, thus whatever you offer, information, services or products can be promoted through them.
Studies and experience have shown that search engine traffic can make or break the success of an organization. Targeted visitors to a website can provide publicity, revenue and exposure. Investing in SEO can have an exceptional rate of return.