White marketing techniques refer to ethical and correct practices to bring organic traffic to a SEO optimized website. SEO is the abbreviation for Search Engine Optimization and represents an active practice of optimizing a web site in order to increase the organic traffic the site receives from search engines.
It consists of making the site search-engine friendly, by adding SEO content, thus getting higher positions in search results. Optimizing a website for search engines requires looking at many unique elements but it is a great white marketing strategy for increasing the site's relevance.
Unlike an advertising campaign, the SEO process has long duration results, more specifically that the increased number of visitors from organic traffic on the search engines doesn't end when the optimization process ends.
The final goal of a seo optimized website is to increase the organic traffic coming from the search engines.
A big part of a search engine white marketing campaign is writing press releases that have gone through a press release optimization process. A press release optimization means focusing on a set of keywords that have to appear in the press release with a significant density, keywords that will link to the website.
As you might already know, the majority of web traffic comes from search engines like Google, Yahoo! or MSN, so called organic traffic. If your site cannot be found by search engines then people who want what you have on your website cannot access it, unless it is SEO optimized. Search engines are the primary navigation method for most of the internet users, thus whatever you offer, information, services or products can be promoted through them.
Studies and experience have shown that search engine organic traffic can make or break the success of an organization with a SEO content website. Targeted visitors to a website can provide publicity, revenue and exposure. Investing in SEO optimization and white marketing can have an exceptional rate of return.
On-site SEO represent a set of changes to the website. Firstly the most important is content optimization according to the selected keywords. A good site structure will help with the page rank increase, which is a pretty good indicator of a quality website. It will also help increase web traffic to the site as the page rank is taken into account on SERPs. Some of the on-site SEO techniques are one time changes; others require constant updates in the future:
Some of the aspects of the on-site SEO step:
On-site SEO it's a good starting point for a website with ambitions. The increase of web traffic is a difficult thing to do but once you get the hang of it, through content optimization and the above techniques, the site will be ready for off-site SEO. The page rank increase should also follow due to this optimization process.
Off-site SEO is actually a link-building process. Some of the sources for gaining new inbound links:
This step follows the optimization process and implies monitoring the results
of the on-site SEO and off-site SEO, through
one or more analytics tool to observe the overall status of the website and also to make the necessary modifications. It analyses
the increase of web traffic to the site and its various sources and types of visitors.
Analysis of the results and establishing the next required actions as SEO's last stage is an actual continuous optimization process which has the goal to constantly refresh the site's content and inbound links. Content optimization is continuous as the searches of certain keywords may vary and with this also the traffic.
If you are not convinced yet that your website needs SEO let us add the fact that although SEO seems a big investment of time and money at first it can have an exceptional rate of return and bring a considerable increase in web traffic and potential buyers, mainly due to the fact that it's effects are not limited by the duration of the SEO process.